The public are not able to vote but they can leave feedback in the comments section on the Mozilla blogpost detailing the two proposed brands, which will be used to inform further decisions, says Firefox. Murray says that both design systems aim to symbolise how Firefox is “fast, private and on your side”, as well as how it “puts people first” and is “socially responsible”. These are “metaphorical” and include rockets, foxes, keylocks, and mail symbols, alongside more abstract ones. The design systems also include general purpose browser icons set in various colours, which would be used across desktops special browser icons, to represent Firefox’s new browsers currently in development, including its virtual reality browser Firefox Reality and privacy-focused mobile browser Firefox Focus and icons for new apps and services that Firefox is exploring. This is an abstract diamond icon in one, and a fire icon in the other. They both use a bright colour palette of orange, red, blue, green, purple and pink, which is part of the Photon Design System – Firefox’s graphic and UX design guidelines.Įach system is centred around a main brand icon, which would be used across most marketing such as on app stores. The result is two design systems, incorporating a similar graphic style and colour palette, but with different icons and symbols. Ramotion’s concept is the second proposed design, which uses a fire icon as inspiration and started with a “completely blank slate”, Murray adds. The ideas proposed by Firefox’s in-house team and by Hicks Design have now been merged into the first proposed design, incorporating influences from the existing Firefox logo and also fire imagery, says Murray.
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Concept by Firefox in-house design team and Hicks Design Concept by Ramotion This includes Firefox’s in-house user experience (UX) design team, London-based branding studio Hicks Design and San Francisco-based digital studio Ramotion. Mozilla is leading on the rebrand, and originally commissioned three different design teams to create Firefox brand concepts. “ consumers to identify and associate our new products and services.” The current Firefox Quantum logo “This new brand is an extension of the Firefox browser brand that will enable us to bring a whole family of new products and services to market in a way that builds on the established brand,” says Tim Murray, creative director at Mozilla. The rebrand comes as Firefox is extending its services from a web browser to other apps and services, including simpler screen-shot and file-sharing tools, and voice control and virtual reality tools that will enable people to access the internet, with the aim of “helping people to be more efficient, safer and in control of their time online”, says Mozilla.
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#Mozilla firefox logo software
Web browser Firefox is undergoing a rebrand, and has published two possible identity systems on its website, to gather the public’s feedback on the designs.įirefox is owned by Mozilla, a free and open-source software company that lets people use its browser for free.